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I doubt seriously that any of us would have imagined how addictive not only the iPhone is, but all of the functions it provides at our fingertips. And it creeps up on you until you realize, as you said, we pick up our phones an average of 96 times a day and stare at them like a zombie. Of course I read your article on my iPhone, as well as I’m responding on my iPhone. Frankly, I think it goes back to your previous article about our choices. The iPhone does not jump up into our hands. We choose to pick it up and punch those buttons. Good article though.

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